Buyology: Truth and Lies About Why We Buy
By: Martin Lindstrom
Book History
Buyology unveiled the results of marketing guru Martin Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results revealed why so much of what we thought we knew about why we buy is wrong. Buyology rewrote the rules of marketing and advertising. And, the impact of the study created a worldwide frenzy. RSI was contracted by the author to execute a bestseller campaign and manage orders from his worldwide clientele, and help position him as the new thought-leader in purchasing psychology.
Execution
As an international client, Lindstrom required RSI to coordinate shipping efforts for his campaign worldwide—to places like Lagos, Nigeria, and Amsterdam. RSI created a unique shipping, tracking, and distribution model which was executed flawlessly—counting and tracking every book toward the bestseller lists.