Conquer The Chaos: How to Grow a Successful Small Business Without Going Crazy
By: Clate Mask & Scott Martineau
Book History
Conquer the Chaos was written by business owners, for business owners. And, that could be perceived as a hurdle when your goal is to launch a bestseller. However, authors Clate Mask and Scott Martineau knew their message would resonate with business leaders, entrepreneurs, and anyone with a dream. But, like they had helped so many new business owners in the past, they were new to the publishing world—and getting through the clutter wouldn't be easy.
Execution
RSI understood the vision, the intent, and the business of the authors. Working with Mask and Martineau, RSI leveraged the author's audience and created an e-marketing drop to RSI's list of business book buyers which consisted of 300,000 targeted recipients. Then RSI created VIP offers with escalating engagement, by tapping into the entrepneurial and business owner communities to promote exponential growth up to the launch date.
Result
- #4 New York Times
- #4 Wall Street Journal
- #3 USA Today