If You're Not First You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
By: Grant Cardone
With numerous books already in publication, and a renowned reputation as a thought-leader, sought-after speaker and go-to author, Grant Cardone approached Result Source with precise intent to spread his message to the masses—how to increase your sales of any product, service or idea during an economic slump. The hurdle, of course, was a ton of competition and a nation of exhausted sales professionals. Only a bestseller would be able to cut through the clutter.
RSI first sat down with Cardone to understand his business and his existing audience. Then, RSI created a highly-targeted e-marketing campaign, including an email drop to RSI's list of more than 300,000 business book buyers, while leveraging the impact of Cardone's current database assets. RSI then analyzed the audiences to create compelling VIP offers to specifically target multi-book buyers which exponentially spiked sales during the launch, generated additional online buzz, and initiated a launch-date frenzy.
- #8 New York Times
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