The 21 Irrefutable Laws of Leadership
By: John Maxwell
Book History
In The 21 Irrefutable Laws of Leadership, John C. Maxwell, a man recognized as global thought leader on leadership, combines insights learned from his 40-plus years of leadership successes. Plus, he spotlights some of his mistakes with observations from the worlds of business, politics, sports, religion, and the military.
With such world-renown name, Maxwell faces a challenge every time he launches a new or revised book—outdoing himself in content and in sales.
Execution
RSI engineered an 18 city tour over just 6 days. Details and scheduling needed to be prepared and executed with absolute precision—making each venue on time, and with as much enthusiasm to uphold Maxwell’s brand. Day’s began with “pastor’s breakfast”, continued with presentations before boarding a leer jet to attend a “pastors lunch” in a different city, continued with presentation to board the jet again to an evening session in yet a different city. In just 6 days, Maxwell spoke to a cumulative and targeted audience of more than 12,000 individuals. RSI managed every detail, and strategically orchestrated “back of room sales” which included incentive offers for case quantity purchases of books.
Result
The 21 Irrefutable Laws of Leadership has sold millions of copies world-wide.