Life By Design: 6 Steps to an Extraordinary You
By: Tom Ferry
Book History
Life By Design is the culmination of more than 20,000 hours of coaching clients world-wide. So, when Tom Ferry—one of the premiere thought-leaders and sought-after speakers in his niche—released his book, he not only knew the value of his content, but he understood the impact it could have with the "bestseller" credibility.
Execution
RSI worked closely with the author to create highly-targeted VIP offers with escalating engagement—leveraging Ferry's existing audience to promote exponential growth up to the launch date. Then, RSI created, coordinated, assisted in marketing, and managed a live event package that included a copy of Tom's new book for all participants.
Result
- #4 New York Times
- #14 Wall Street Journal
- USA Today