Payback Time: Making Big Money Is the Best Revenge!
By: Phil Town
Book History
Phil Town's first book Rule #1 was a NYT #1 Bestseller. The success of his second book was highly anticipated, however, due to the content "Big Money" the timing of the books release created a lot of anxiety—it was released at the height of a world-wide economic storm.
Execution
RSI orchestrated an intensive 3-week campaign to bolster awareness and ensure the book's release was the focal point of its primary target audience. Then, RSI coordinated the back-end system to process, track and confirm orders assuring that they will properly report to the appropriate bestseller lists.
Result
- #1 New York Times
- #1 Wall Street Journal
- #1 USA Today
- #1 Amazon