The Power of Small: Why Little Things Make All the Difference
By: Linda Kaplan Thaler & Robin Koval
Book History
Following the enormous success of their first book, The Power of Nice, and a swarm of notoriety from their highly acclaimed advertising campaigns (Herbal Essentials and Aflac), authors Kaplan Thaler and Koval wanted to ensure results for The Power of Small.
Execution
RSI approached the bestseller promotion of The Power of Small with highly-collaborative efforts—understanding that creative strengths of the authors offered a leverage-point that could drive sales beyond expectation. Together, by studying the vantage points of existing areas of influence, strategic prowess, and creative mastery, RSI constructed a customized, high-touch outreach to authors’ many contacts, to trigger-point associations, qualified cold-audiences, and to hot-spot speaker bureaus.
Result
Outstanding revenues and publicity driven by high-touch outreach, audio conferences, blogger mobilization and timely placement of orders
Brand-growth, strength and security based on record-setting results