The Daily Carrot Principle: 365 Ways to Enhance Your Career and Life
By: Adrian Gostick & Chester Elton
Following the smash bestseller The Carrot Principle, authors Adrian Gostick and Chester Elton wanted to release a page-a-day guide to harnessing the power of the recognition. And, although the "calendar book" The Daily Carrot Principle was based on the same massive data that supported their previous bestseller, the authors didn't want The Daily Carrot Principle to appear as just a side-kick to the research-oriented book—it needed to stand on it's own merit.
RSI worked closely with the authors to leverage their current audiences, and helped strategize outreach campaigns to additional venues. Then, RSI coordinated a blogger outreach campaign to bolster the book's credibility, and increase pre-launch sales.
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