The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
By: Tony Schwartz
Book History
Tony Schwartz has spent 30 years studying, writing about, teaching and coaching people in how to perform at their best. After the run-away success of his most recent book, The Power of Full Engagement hit #1 on the Wall Street Journal bestseller list, and spent four months on the New York Times bestseller list, Schwartz wanted to ensure that his new book, The Way We're Working Isn't Working raised the bar even higher.
Execution
RSI launched and managed a 15-city book tour that strategically placed Tony Schwartz in front of the "highest-potential" audiences. Add to that a booking of 5 organizationally-calculated speaking events that sold 3,000 copies of the book at launch. RSI then organized a tactical Blogger campaign where 100 of the top bloggers posted a review about the book during launch week. This was followed by custom speaker bureau marketing campaign aimed at the top 50 bureaus, which dramatically increased Tony's exposure and conversions of speaking and training services. RSI then organized and managed exclusive CLO dinners in the top 10 US markets, and created a partnership with Ashford University & Fast Company to sponsor the entire tour. All of this was timed with precision to leverage launch date sales.
Result
- #2 New York Times
- #3 Wall Street Journal
- #2 USA Today
- #1 Amazon