Total Leadership: Be a Better Leader, Have a Richer Life
By: Stewart Friedman
Book History
As an adored Professor at the Wharton School of Business, Stewart D. Friedman had already accumulated a loyal list of fans, followers, and customers. However, his goal was to push the boundaries of his success beyond the world of academia.
Execution
RSI approached the bestseller promotion of Total Leadership by focusing on expanding Friedman’s platform—leveraging the author’s network of ivy league alumni, clubs, and organizations, along with RSI’s networks which tapped into corporate America’s managers and leaders. Marketing included drip campaigns of book-related “assets”, content, video production and distribution, interviews, and other publicity tools.
Result
“ResultSource’s detailed plans, ongoing coaching, and creative ideas were invaluable and contributed directly and substantially to Total Leadership becoming a bestseller. My sales were greatly increased as a result of ResultSource’s work. Plus, Kevin and Carolyn are fun to work with!”
–Stewart D. Friedman, leadership consultant and Wharton School professor