Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
By: Marcus Buckingham
After the enormous success of his first three books, Marcus Buckingham had hit a stride with executives and managers, but there was still opportunity to reach a greater audience—any person who wasn’t playing to their strengths at work. Go Put Your Strengths to Work had the potential of outperforming all of his previous books—and had an appeal that could be engaged by the masses. But, pulling off such feat required innovative approaches, precise planning, and detailed execution.
RSI handled every detail of the Go Put Your Strengths to Work launch, first securing publicity through major media sources like Fast Company Magazine, planning an extensive “rock-star” fashioned bus tour, and partnering with various companies to fund the tour along the way. RSI secured a partnership with a internet job board who invited their clients to movie theatres to see him speak. They also partnered on promotional materials—advertising the launch outside of the business world to the general public through online videos, articles, and unique urls.