Your Next Move:The Leader's Guide to Successfully Navigating Major Career Transitions
By: Michael Watkins
Strategy
RSI's goal was to maximize presales via leveraging client network, partners, prior content, and social technologies. This was accomplished in part through, driving author's IP through all channels including industry websites, blogger tours, and email blasts. However, RSI also helped the author relaunch his speaking career to drive the author's larger business goals—to provide ongoing coaching that links every initiative by author’s firm to bulk book purchases and vice-versa.
"ResultSource's strategic approach to publishing a bestseller starts 'upstream' with the book proposal. Kevin's input on my last contract was invaluable."
-Michael Watkins, consultant and author of international blockbuster, The First 90 Days, and the pending Your Next Move